My Coffee Story
About Me (Jocelyn)
I am the owner of Jocelyn Coffee Roasting and I prioritize supporting small businesses, local communities and coffee farming communities. When quarantine started due to COVID-19, I found myself with unplanned free time and finally was able to explore my passion for the coffee world. My dad, being the facilitator due to his long career in coffee, provided me an “in” which I eagerly took and which led me to founding Jocelyn Coffee Roasting.
I have worked in the service industry all of my adult life with a few of those years spent as a barista. Being an avid coffee drinker for the last 15 years, my taste for a quality cup has only grown as I get older. My dad has been in the coffee industry for over 25 years, has traveled around the world to different coffee farms, and I would say I have inherited his passion for coffee.
In 2014, I got the incredible opportunity to join my dad on a trip to Nicaragua. During my time there, we stayed with a host family of coffee farmers and worked with a non-profit organization called Seeds for Progress, which provides access to education in rural coffee communities. This experience in Nicaragua broadened my view on all the aspects of coffee and its effects on the farmers, community and the process of bringing it from farm to cup. While living with our host family of coffee farmers, they welcomed us and allowed us to learn and experience their way of life. I was honored and humbled to be able to be a part of it, even for such a brief time. This changed my life and I’ve been looking for my place in the coffee world ever since.
As part of supporting the community, Jocelyn Coffee Roasting is currently donating a portion of proceeds each month to a Black Lives Matter organization. A different organization is chosen each month and announced on social media. Black Lives Matter is a very important cause to me, and I hope for you as well. I, as a white woman, am committed to educating myself more, amplifying Black voices, using my white privilege to benefit Black people instead of myself, and looking at my racist tendencies to try and unlearn what society has taught me. None of us are free until we are all free.
About My Coffee
I purchase my coffee beans through Seattle-based Novus Coffee Imports who buys directly from farmers and provides support to improve farmers’ livelihoods. Novus is a part of the LIFT program, which provides farmers direct access in small groups to technical support (an agronomist) to give them training and education on the best methods for environmental standards, social standards and ways to improve their farm production so they can produce more high-quality coffee. This helps to create more sustainable income and a better community for the farmers. Novus also gives directly to Seeds for Progress. So when I purchase coffee beans for Jocelyn Coffee Roasting, a portion of that money is helping to provide access to education in rural coffee communities. The coffee supply chain industry is a male-dominated one, which is why I want to put a spotlight on women producers and their stories. Most of my coffee currently is from women producers and my goal is to continue to feature them in JCR coffee.